A feed does not need one good film. It needs a post this week, another next week, and the one after that. We make social content in runs - a month or a campaign at a time - so there is something to put out week after week.
That changes how the work is built. The month is planned as a batch, filmed on days that each feed several posts, then cut, captioned and handed over dated. We shoot on our own cameras and lighting through Heero Cam, which is why a batch filmed in June can look like the batch filmed in March.
01. The month planned as a batch
We start from your calendar rather than from an idea: what is new on the menu, what starts in September, what you will want to be talking about in six weeks. That list becomes a batch of posts, each one carrying a date.
You see the batch before anything is filmed - how many pieces, what each one is, and the week it goes out. A batch planned in one sitting is not a string of separate briefs, and that is where the volume comes from.
02. One shoot day, many posts
A shoot day is not built around a single piece. We film a run of them in the same session - the dish, the room, the class, the hands doing the work - and each is framed as its own post rather than as a scene inside a longer film.
So the crew travels once and covers weeks of the calendar. We film where the work happens: a kitchen during service, a class already under way, a shop before it opens. The camera moves around the work, not the other way round.
03. The cut, the captions and the rhythm
Each piece is cut short and cut vertical, for a feed scrolled with the sound off. The words sit on screen, and the caption that runs under the post is written alongside it rather than left to you at the last minute - in Arabic, French or English, whichever your audience reads.
Files arrive named by the week they belong to, in the sizes each platform takes, so posting is a matter of opening the folder on the day. When the batch runs out, the next one is planned the same way.
What you get
A batch of posts planned in one go, each carrying the week it goes out.
Several pieces filmed in one session, so a single shoot day covers weeks of the calendar.
Vertical cuts that read with the sound off, with on-screen words and a caption in Arabic, French or English.
The same cameras and lighting through Heero Cam from one batch to the next, so this month's posts look like last month's.
